Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re...
Published: Apr 29, 2021
In this 6-page eBook, Aberdeen discusses how today’s organizations are focused on streamlining and automating workflows to keep their workforce productive in remote environments. Aberdeen research has found that when organizations take advantage of e-signatures that are tightly integrated with key business systems...
Published: May 07, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Apr 21, 2021
Remote working has now become the norm for most office workers due to lockdown measures and social distancing restrictions imposed in the wake of Covid-19. Adobe partnered with London Research to carry out a survey of more than 500 business professionals to learn more about the pros and cons of working from home.
Published: May 07, 2021
Brands that offer outstanding digital experiences attract and retain more customers. But it’s difficult to know where you are, and how to improve.
That’s why we created this ebook: so you can find out if your brand’s content strategy is mature enough to meet your organization’s needs –...
Published: Apr 29, 2021
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying journey and increase contribution to pipeline. But as buyers take control of research, expectations are increasing. Turned off by low-quality sales spam, buyers only...
Published: Apr 21, 2021
Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital document processes are supporting business resilience during the COVID-19 pandemic. The results were staggering with 72% of organizations say that digital document processes enable them to better maintain business continuity...
Published: May 07, 2021
PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the report, PerimeterX “leads the pack with robust machine learning and attack response capabilities” and includes a customer quote stating that PerimeterX Bot Defender “was extremely easy to deploy in...
Published: May 06, 2021
Find out how e-signatures can drive efficient digital workflows across an organization, improving the effectiveness of HR, sales, and legal teams. Adobe Sign integration with the entire Microsoft 365 platform gives users additional performance-boosting capabilities.
Published: May 07, 2021
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has research by SiriusDecisions found that webinars are continuously found to be the preferred human touchpoint for buyers, but ON24’s data shows that one-third of audiences only watch webinars on-demand.
Follow...
Published: Apr 21, 2021
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
The world of print and postal communications is changing. With reducing average run lengths and the ongoing drive to personalisation and enhanced governance for personal data, print and mail service providers need to consider the balance between changing customer needs and their technologies.
Key considerations covered...
Published: Apr 16, 2021
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel preferences are ever evolving, and businesses face more challenges today than ever before.
How will these changes impact the future of mail?
Quadient gathered insights from experts around the globe to get...
Published: Apr 16, 2021
