Ad campaigns on retailers websites are becoming a major source of revenue for performance marketers—even more during the holiday season!
With more consumers purchasing online than ever, retail media is experiencing an even faster acceleration in its momentum. No doubt retail media is all the rage now as 2 out...
Published: Nov 11, 2021
Field service technicians are often the only physical point of contact people have after buying a product warranty or service. The speed and accuracy of the service your team provides has a profound impact on the reputation of your brand. To provide differentiating service, field service management (FSM) functions need:...
Published: Apr 21, 2022
Data has the capability to transform your business, but only if it’s collected and processed in the right way. However, many organisations are missing the mark. Machine Learning can help you become data-driven, granting access to real-time, relevant information that drives efficient decision making. AI and analytics...
Published: Apr 06, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
This IDG eBook explores how organizations can build a successful and sustainable data approach to capitalize on data-driven decision making and outcomes.
Published: May 09, 2022
In a market rocked by an economic crisis, rapid digitalization, and upstart agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.
In this environment, the costs of failure can be great. Investing in the wrong portfolio of initiatives...
Published: Mar 30, 2022
Frank and Mike discuss the business outcomes ServiceNow is achieving through its transformative Sales Performance Management project with Anaplan.
Published: May 04, 2022
Innovations in mobile computer vision technology mean everyday smart devices can be transformed into powerful hospital scanning solutions used by all health workers.
Accurate, real-time data capture is essential for delivering safe and efficient patient care. Scandit powered smart devices give healthcare providers...
Published: Apr 06, 2022
There are an infinite number of options sales leaders can pursue when building sales plans to achieve revenue goals. The challenge is figuring how to focus your finite-sized sales organization to give each seller the best advantage to hit their number, and deciding when – and how – to pivot when things aren’t...
Published: May 04, 2022
CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies not only to general managers, but also to lower-level P&L owners such as brand managers, category managers, channel managers, regional managers and even process and plant managers that must deliver growth in profitability....
Published: Mar 30, 2022
Access to robust, forward-looking portfolio data is the foundation of effective CPG portfolio management. However, many CPG companies often lack reliable processes to take regular inventory of their projects and, most importantly, the resource demands of these initiatives. Without a clear view and understanding of resource...
Published: Apr 04, 2022
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities...
Published: Apr 20, 2022
Omdia’s cloud service partner report is back for another year. It’s packed with detailed insights that offer the perfect reference point for your business’s decision making. Providers such as AWS, Oracle and IBM were analyzed and judged on the following key attributes, with unrivalled depth to help you...
Published: Apr 06, 2022
This MIT Sloan Management Review Executive Guide covers why culture is the greatest barrier to success, how actioned analytics drive new customer value, and how your organization can build analytics agility to accelerate business impact.
Published: May 09, 2022
