E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce market ($6.64 trillion in 2020) is around double the size of the B2C e-commerce market ($3.67 trillion).
Enabling B2B customers to reorder products more efficiently has therefore become a key element of a manufacturer’s...
Published: Apr 06, 2022
As we wrap up 2021, we decided to take a look back at the past year to predict what the New Year has in store for the digital advertising industry.
From Amazon claiming 10.3% of the US digital ad market and continuing its quest to take a larger chunk of ad budget from Google and Facebook, to privacy regulation...
Published: Jan 04, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies not only to general managers, but also to lower-level P&L owners such as brand managers, category managers, channel managers, regional managers and even process and plant managers that must deliver growth in profitability....
Published: Mar 30, 2022
A practical guide to effective sales planning, even as market conditions cause you to shift your go-to-market strategy.
Published: May 04, 2022
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt performance and miss revenue opportunities. You need effective sales planning to achieve growth goals – because growth doesn’t just happen.
A new report from the Sales Management Association (SMA) drives...
Published: May 04, 2022
Thank you for your interest in the AWS: The power of data-driven enterprise eBook, giving you the edge over your competition. [Read eBook now]
Published: Apr 06, 2022
Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
Thank you for registering for this ABI Insights piece. Enjoy discovering how AWS Media Intelligence can transform your media workflows. Your article is now ready to read.
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Published: Apr 06, 2022
There are an infinite number of options sales leaders can pursue when building sales plans to achieve revenue goals. The challenge is figuring how to focus your finite-sized sales organization to give each seller the best advantage to hit their number, and deciding when – and how – to pivot when things aren’t...
Published: May 04, 2022
Creating a data strategy has become a top priority for most leading organizations. From developing new customer experiences to building new revenue streams, data can be a guiding light towards the right decisions.
Rahul Pathak, VP of Analytics at AWS, explores the concept of data-driven organizations and introduces...
Published: Apr 06, 2022
In a market rocked by an economic crisis, rapid digitalization, and upstart agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.
In this environment, the costs of failure can be great. Investing in the wrong portfolio of initiatives...
Published: Mar 30, 2022
This HBR Report explores the value that data is bringing to organizations and how to avoid the common pitfalls many face when embedding a data strategy into their business.
Published: May 09, 2022
The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization and agile competitors bringing products to market quickly has forced CPG leaders to re-evaluate their strategic growth plans and innovation priorities.
Read now to discover the 4 ways to accelerate innovation...
Published: Mar 30, 2022
